Search engine optimization is a wholly different field of internet marketing and one that really deserves its own treatment in a lengthy e-book (several of these are already available on the market). However, if you are interested in getting off to a quick start with optimization, then there are a couple of things that you can do with your web copy in order to make it far more optimized.

The first of these two things has to do with the title. The title is the main part of the optimization process in terms of what you can do on the actual page where your copy will be stored. Make sure that you include your keyword at least once in the title and if you can figure out a way to make it flow, including it twice might not be a bad idea either. The reason you want to load up on the title is because of the relative importance placed on it by search engines; that is importance that you need to exploit.

Once you’ve created a title that is to your liking, you are pretty much done in terms of basic search engine optimization. The only other thing that you can do would be to include the same keyword in the first and last sentence of the actual copy that you’ve written, also making sure to bold it every time that it comes up. Keyword density is ultimately not that big a deal (especially if you want the copy to flow), but having more than 5% usually tips off the search engines, so if it seems like the keyword is coming up a lot then try to find synonyms to use in its place. Doing so will allow you to include other keywords as well and will ensure that Google does not punish you for stuffing your articles with keywords.