There are many different ways to analyze website traffic, but there are only a few that are absolutely successful. These are not things that are difficult to come by if you sit down and think about them, but since others have already been down the path you are now taking, it is important to learn from their experience.

Simply put, when analyzing web site traffic, your goal is to find out exactly what happens to work and then replicate that so that you can compound the amount of success that you experience. At the same time, you want to make sure that you discontinue what doesn’t work, shifting those resources over to the things that work.

So how do you know if something has worked? Quite simply, all you have to do is follow the traffic.

Take a look at the web pages on your site that get a lot of traffic and if you have data regarding conversions, then take a look at that as well. Take a look at the web pages that have advertising that is doing very well and then take a look at web pages that overall perform very well on your website. Make a list of the commonalities between the websites that work well on your site as successful parts of the overall structure and then do the same thing with the sites that are performing poorly.

Once you have done this, you should have a list of things to include in each new website and a list of things to avoid. Rigorously follow this list with every new page that you add to the website and make sure that you update it whenever you take a look at your site statistics. Doing this should allow your website to become far healthier over the course of time.