Case Study: 72 Hours after Launch

Here I am sitting at my desk writing the next few articles that are to be posted for Sentences. It seems that I’ve been running this site for ages now as I continue to watch the stats and continue to write pieces of each article until they are completed and ready for publishing. However, the truth of the matter is that the site is only 72 hours young, and I’ve still got a long road ahead of me if I plan on making Sentences into what I think and hope it can become.

So far, there have been Five public articles published. Of the Five, two were submitted to Digg with only moderate success (meaning some Diggs, but not enough to get on the front page). This could simply be because Sentences doesn’t have the exposure or reader base needed yet to reach the front page. Hopefully in time we’ll get there.

Out of the five articles, there have been 22 comments made. That’s a great number (even though a majority of the comments are my responses). It definitely shows that the readers are interested in what Sentences has to say, and they are beginning to interact with the community. This is exactly the direction I wanted it headed in.

However, after the first 72 hours of launch, there has been only one additional sign up on the Forums. This is a bit disappointing, but is definitely because of me. I haven’t had much time to really spotlight the forums yet, so they are inactive and are bare. If you’d like to take a few minutes to sign up for it, I greatly encourage it so that when the Forums do become active, you’re set and ready to go.

There have been 5 RSS Feed Subscribers since the site has started. Not much, but definitely better then zero. I had only added Feedburner the second day I launched (since I’m an idiot, and in my over-eagerness to launch the site, I completely forgot to put in an RSS tab). If you haven’t done so already, I’d encourage you to subscribe to the RSS Feed to get up to date content whenever it’s posted.

Over the next 72 hours, I hope to get the following articles up and ready to go on Sentences:

  • Getting Creative with Anthony Bullock (An interview with the man behind Fantasy Creative)
  • 5 Surefire ways to build Buzz
  • Tips for Building your Reputation
  • 5 Simple Steps to Starting a Marketing Campaign
  • 5 Common Marketing Mistakes

I’m really looking forward to releasing these articles. I’m still writing most of them, but a couple are done and are ready for publishing. I’m just waiting for the right time to do so, so check back later tonight and you should have a fresh, new article to read.

Now that I’ve got a small readership and some solid content, now is the time for me to start advertising Sentences and really get this ship sailing. I’ve got some guest blog posts lined up with Anthony Bullock’s WebMediaBlogger. I am also eying a few sites to start advertising on, though my budget is small (since Sentences isn’t intended for revenue).

I have a few tricks up my sleeve, but I’m still planning all of them to make sure they’ll work before I set myself up for some sort of failure. Either way, I do plan on outlining most of my plan for everyone to see since I do want everyone to learn from example.

Already, Sentences is pulling in some decent traffic simply by word of mouth, Digg, and just some forum advertising. The traffic is minimal, but I expected nothing less since I haven’t even really started advertising the site. However, I have gotten a few contact emails regarding advertising information, and I just wanted to reinerate that Sentences is NOT ready to accept advertising yet. It will be in the very near future, but right now I want to focus on building some sort of reputation before I start charging for advertising.

Things to Focus On:

  • Strengthening the Sentences Brand
  • Creating additional Exposure using Affordable Methods
  • Bring more attention to the Community/Forums
  • Encourage additional interaction between the community

Anyways, I just wanted to give everyone an update and to say Thank You for all the support that everyone has given me in the last 72 hours. It’s been really fun messing around with Sentences and I look forward to continuing the journey. If you haven’t done so already, please register for the Forums. It’ll only take you a couple minutes, but would mean the world to me.

Best regards,
Bryan