You might not have known that one of the secrets to blogging success is marketing your blog. In fact, you might not even be sure what blog marketing is, exactly. Here are 5 tips for improving your blog marketing (and helping you decipher just what blog marketing is)

1. Comment on well respected blogs and make sure that you leave a link back to your own site. The best way to do this is to enter your site’s url in the comment ID section. Make sure that your comments are relevant to the post topics though or you will get labelled a spammer!

2. Make sure that your site has trackbacks enabled. This will send pings to other sites when you link to them as well as letting you know when somebody has linked to you! One of the best “guerrilla marketing” techniques when it comes to blogs is to write about a post you read on someone else’s blog, link to it and then, when the post is live, click on the link!

3. Distribute your blog. Make sure that your blog has its own RSS feed and that you upload that feed to as many directory sites as possible.

4. Update often. Blogs that are updated frequently—especially blogs that build a reputation as being authoritave—have the potential to be listed in the Google News index. We all know how popular the Google News index is!

5. Your blog must be listed in Technorati. In fact, as soon as you get your blog up and running make sure you claim it in Technorati. Having your blog make one of Technorati’s “most popular” lists is traffic/advertising gold.

These are just five tips for improving your blog marketing. If you put your mind to it, you could probably come up with plenty of your own blog marketing ideas